Christopher McNabb • June 10, 2019

Six steps to success

Five young women in activewear ride stationary bikes in a gym, their faces showing exertion. A pale blue wall is in the background.

Woman performing TRX exercise in a gym, holding straps and leaning back horizontally with legs extended.

People in a dance class, performing movements in a brightly lit studio with a wooden floor and mirrors.

Three women performing a yoga routine in front of three windows. They're balanced in a handstand and split pose.

Woman lifting a barbell overhead in a gym, facing away from the camera. She wears a white sports bra and black leggings.

Woman arched back over a blue exercise ball, arms outstretched, in a gym.

Add a blog and update it regularly. It's a great way to stay in touch with site visitors.

Write about something you know. If you don’t know much about a specific topic, invite an expert to write about it. Having a variety of authors in your blog is a great way to keep visitors engaged.

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page that gets lots of comments, you can look here to find topics to write about.

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